Rimac were looking to activate at Goodwood FoS, Britain's largest and most estabilished car festival of the year. They wanted to showcase their brand new flagship, the Rimac Nevera R. The Nevera R holds some incredible speed records this theme was to be present throughout.

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We were given a blank canvas to work from. We had the car, the brand and that was pretty much it.

We worked with RImac to create some concepts for the build and fan engagement activities that were built around one narative, which was the Nevera R and it's speed. Once we had decided what we wanted to achieve and how we were going to do it, we begun to build the activation in 3D. This is where we refined the room layouts and wall designs.

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