Rimac were looking to activate at Goodwood FoS, Britain's largest and most estabilished car festival of the year. They wanted to showcase their brand new flagship, the Rimac Nevera R. The Nevera R holds some incredible speed records this theme was to be present throughout. The activation's intention was to raise brand awareness and to generate excitement around the flagship model. It had to be exciting and be unmistakably Rimac at it's core.

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We were given a blank canvas to work from. Rimac wanted to us to develop the creative concept for the activation and create a fan experience that coincides with the experience of owning and driving the Nevera R. Fans could witness the incredible speed directly within the activation through the dyno rollers, and also spec their own Nevera R through the custom web app.

We worked with RImac to create some concepts for the build and fan engagement activities that were built around one narative, which was the Nevera R and it's speed. Once we had decided what we wanted to achieve and how we were going to do it, we begun to build the activation in 3D. This is where we refined the room layouts and wall designs.

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