Scroll down
F1 Fanzone
Activation Builds
We created 7 fan engagement activations to travel the world as part of the Formula 1 Fanzone. The activations are designed to bring fans closer to the sport, deliver unique experiences and create lasting memories.
The activations intend to immerse fans and provide a peek behind the curtain, in a way that’s only possible in the F1 Fanzone. We did this through activities such as the pit stop challenge and simulators, created to give fans the opportunity to be part of an F1 pit crew with real tyres and wheel guns.
These activations will be present at all 24 races of the 2027 season. Transportability played a key role in the designs, with assembly and derig being done within short periods of time.
Show car
Fans get up close to the machinery they’re so used to seeing at a distance. The F1 car is presented as the hero, a sculpture of engineering, with strong spotlights and flattering presentation designed to give fans goosebumps. LEDs are placed throughout the activation for additional storytelling.
HEROing THE
ENGINEERING
MASTERPIECE.
HALL OF FAME
Step into Formula 1 history with the hall of fame. The Driver’s World Championship trophy is placed as the centrepiece surrounded by every driver to lift the trophy dating back to when the championship first formed. The laurel structure houses the activation with LEDs showcasing historic moments and monumental feats. Gold foil accents are used throughout bring the aura of legends, glory and prestige.
PIT STOP CHALLENGE
Fans compete against each other as they experience the pressure and competition of a real Formula 1 pitstop. The goal was to replicate the
true-race experience. Sound showers from above provide a 3D soundscape, haptic vests worn by participants allow them to feel the car’s rumble as it pulls in to box. Heavy wheel guns are used to swap real Pirelli tires as participants aim for the quickest score.
eLEVATING FAN
ENGAGEMENT.
SIMULATORS
Ever thought you had what it takes to compete with the best? These Simulators put fans’ skills to the test as they battle in race conditions with motion platforms under each rig that make you feel every steering wheel input. High-end hardware is designed to immerse you into the experience.
CREATING
UNFORGETTABLE
EXPERIENCES.
f1 4D
Fans witness a 4D experience with spotlights, soundscapes and pyrotechnics with the show car at the centre. A turntable rotates the car with the activation covered with LED for storytelling. Participants also have the opportunity to scan a QR code and take part in a car customisation experience.
