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UFC KEY ART
We created key arts for UFC Fight Nights and Pay-Per-View events. They were designed to support global promotion across digital channels, including social media, the UFC website, press releases, and broadcast, as well as physical applications such as event branding, merchandise, and stadium environments.
Each event required a distinct visual identity while maintaining the impact and clarity expected at a global scale.
THE
PROCESS
We led the creative direction and design for each key art, ensuring each is unique and works across digital and print use cases. Key arts were adapted across 10–15 formats per event to ensure consistency across digital, broadcast, and physical touchpoints.
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