Etihad x McLaren Partnership Launch
February 2026
Client
Etihad
Date
February 2026
Service
3D Design
Agency
Creative Artists Agency
About the Project
We were commissioned to produce the launch film and lead press visuals for the partnership between Etihad and McLaren Racing. The creative features Lando Norris alongside the McLaren F1 car and an Etihad 787 Dreamliner at the Yas Marina Circuit. These assets served as the primary visual announcement for the deal, appearing across both brands’ social channels and international news outlets.
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Our Contribution
Our work involved the art direction, 3D modelling, and final CGI execution for the launch. We built the McLaren F1 car in 3D to match the specific livery and handled the look-development and lighting for the circuit environment. While the opening of the film included live-action footage of Lando Norris, we were responsible for the technical delivery of the 3D sequences and the high-resolution stills used for the global press release.
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The Process
The project required a seamless transition from live-action talent to a full 3D pipeline. We focused on the scale and composition of the 3D assets to ensure they matched the filmed elements, specifically regarding the integration of the partnership branding on the car's rear wing. By managing the 3D build and environment in-house, we moved from initial concepts to final renders ready for a coordinated global rollout.
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BTS - Camera Movement Dev
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BTS - Wireframe set build
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