Abu Dhabi Grand Prix Key Visual

About the Project

This key visual was created to raise awareness of Etihad’s partnership with Formula 1, centred around the 2025 Abu Dhabi Grand Prix. Designed to live across both physical and digital environments, the visual was deployed throughout the F1 circuit in Abu Dhabi and adapted for use across Etihad’s aircraft and social channels. The work needed to operate at scale while maintaining clarity, impact, and a premium brand presence across multiple touchpoints.

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Our Contribution

Working from an established creative concept, the studio delivered the full 3D production of the key visual. This included modelling, scene development, lighting, rendering, and compositing. The visual was produced in four aspect ratios — 16:9, 9:16, 4:5, and 1:1 — ensuring consistency and quality across large-format physical placements and digital platforms.

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The Process

The process began with a provided brief and core idea. The studio refined the scene through iterative layout development, adjusting the positioning of the aircraft, road, and car until the composition felt balanced and dynamic. Materials were then developed, followed by lighting exploration to achieve a premium, high-impact finish. Once finalised, the visual was rolled out across all required formats for delivery.