Fan Zone Activation Builds

About the Project

Formula 1 set out to refresh its fan zone activations used across the race calendar. The brief focused on redesigning a set of seven existing activations, retaining their core purpose while improving visual impact, clarity, and engagement. The redesigned activations were intended to live within the fan zone at races throughout the season, with visuals developed to clearly communicate the proposed direction ahead of build.

Our Contribution

We led the redesign of all seven fan activations, developing each structure in 3D. The work explored new forms, layouts, and increased use of LED to improve information delivery and fan engagement. The focus was on creating a cohesive visual system that elevated the fan zone experience while allowing each activation to retain its own identity.

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The Process

The process began with a review of the existing activations, using feedback on what worked well and where improvements could be made to inform the redesign. Concepts were then developed and refined in 3D, focusing on structure, scale, and visual hierarchy. The visuals were crafted to support decision-making and demonstrate how the activations could function across a full race season.

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