Event Sponsor Animations

About the Project

This project brings together ongoing sponsor animation work created for major sporting events across motorsport, football, and basketball. The animations were designed to run on large-scale LED systems within live environments, including Formula 1 circuits and stadiums across the City Football Group network, as well as other global sporting partnerships.

Spanning multiple years, the work supported both brand-led visibility and campaign-driven messaging, with each animation designed to perform in high-speed, broadcast-facing environments while remaining consistent with partner brand guidelines.

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Our Contribution

We led the creative direction and motion design for all sponsor animations, from initial concept and moodboarding through to final animation delivery. The work ranged from minimal, logo-led animations for Formula 1 partners to more expressive, message-driven pieces for Etihad, including fully animated 3D aircraft used to capture attention within live stadium settings.

All animations were designed specifically for LED environments and adapted across multiple formats and venues, ensuring consistency and impact across different sports and locations.

The Process

Each animation began with defining the right creative approach for the environment, balancing brand clarity with the need to stand out on broadcast. Concepts were developed with LED scale, viewing distance, and motion readability in mind before moving into animation.

While adaptability across formats was considered throughout, creative impact remained the priority. Final animations were then resized and rolled out across different stadiums, sports, and partnerships, maintaining a cohesive visual standard across every placement.