We worked with Formula 1 to create LED content for motorsport’s most historic podium ceremonies. Each is viewed by over 10 million people worldwide, and we were fortunate enough to play a small part in iconic moments within the sport.

The goal was to present the drivers as gladiators as they take the step 
and receive their trophies. We took control of the art direction, animation production, and LED playout.

Whether it was Verstappen’s first championship, or Hamilton’s seventh, we were there to mark the achievement and elevate the drivers- ensuring the story was being told and received by new and dedicated fans of the sport.