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Etihad x McLaren Partnership Launch
Before the lights go out for the 2026 Formula 1 season, Etihad and McLaren F1 Team were to announce their partnership. The partnership includes logo placements on the Formula 1 car, as well as a spot on the driver’s helmets.
We were to create the content for the partnership launch which was to be shared on social channels and their respective websites. This included an animation that showcases Etihad’s positions on the cars and a press release key visual that will front the campaign.
The animation was created with in-house CGI and footage shot with Lando provided by CAA Brand Consulting.
10-time
CONSTRUCTORS
CHAMPIONS
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78K
Likes on McLaren’s launch Reel.
10+
pieces of earned
media coverage
120K
Instagram interactions
41.5K
interactions on Etihad’s launch post
In-house CGI work
As Etihad Airways is based in Abu Dhabi, we built the start straight from the Abu Dhabi F1 Circuit in 3D as the setting for the video.
The car animation, lighting, camera work and rendering were all done in-house.
PRESS RELEASE
VISUAL
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USING CGI to visualise the partnership.
At the time of the partnership launch, the Etihad B-797 had not yet been wrapped with a McLaren livery. Instead, we wrapped the plane in 3D and rendered it with the McLaren F1 car with Etihad’s position showcased.
This key visual was used to front the campaign, shared on social channels and press releases.
