Each year, as part of OKX’s partnership with McLaren, OKX have the opportunity to design the livery for the McLaren F1 car. This year, the livery was inspired by the M7A, an iconic car of McLaren’s past.

We created a key visual to accompany a launch film (made by CAA Brand Consulting) showcasing McLaren’s limited-edition livery to be used at the Monaco and Spanish Grand Prix.

With both races taking place in European coastal cities, the Riviera became the theme of the campaign. The key visual was used across all press releases, social media and news articles.