BAILEY

RIMAC GOODWOOD FoS

FESTIVAL ACTIVATION

2026

We worked with Rimac Automobili to create their fan experience and brand activation at Goodwood Festival of Speed- the largest celebration of supercars in Great Britain. Rimac wanted to showcase their flagship model, the Nevera R.

The goal was to bring fans of the brand closer to the engineering side of Rimac, and to enable a peak under the hood that gets passionate automotive attendees excited.

We ideated the activation concept that included 2 fan engagements and followed through to 3D renders with interior, graphic and motion design.

CONCEPT

3D RENDERS

the rimac identity

The booth is designed to be unmistakably Rimac. The dark primary tones contrast with the mint- a colour associated with the Nevera R specifically. The grid plays a part in the flooring and vinyl prints leaning into the brand’s heavy engineering background. All designed to compliment the Nevera R’s aesthetic.

ACTIVATION_

SPEC YOUR NEVERA r

DYNO SPRINTS

This activation gives attendee’s the opportunity to virtually own their own Rimac Nevera R. Participants take part via scanning the QR code on their phone, which takes them to a full customisation experience. Renders of their personalised vehicles are available after completion.

The Nevera R is renowned for it’s incredible speed. Attendees get to witness this speed up close as the vehicle hits top speed whilst remaining on it’s rollers and not physically moving. A projection of the car’s “live speed” is shown in-front.

We created 3D renders of the space that take our concept to a third dimension. This is where we focus on interior design, consumer journey and floor plan.

RIMAC GOODWOOD FoS

the rimac identity

Rimac Nevera R,

the Croatian storm

SPEC YOUR NEVERA r

DYNO SPRINTS

CREATIVE Studio