Etihad Airways were launching 6 new destinations in Asia and looked to raise awareness through an fan activation outside of the Manchester City football stadium.

It was our role to create an activation concept that engaged match-goers in a way that’s authentic and brought value to the match-day experience. Ultimately we decided to bring those new destinations to Manchester through unique cuisines, transporting fans through food.

We also designed the physical activation, creating 3D renders of the space that presents the experience before build, and to guide the production partner post sign-off.