The Amex Clubhouse at The Terrace
April 2025
Client
AMEX
Date
April 2025
Service
3D Design // Graphic Design
Agency
Wasserman
About the Project
The American Express Clubhouse is a permanent hospitality space within The Terrace, Brighton & Hove Albion’s fan zone and leisure venue adjacent to the stadium. American Express held the rights to the second floor, with the space designed to offer a premium experience for Brighton supporters who are also Amex cardholders. Primarily used on matchdays, the Clubhouse also hosts other events, including live watch-alongs and social gatherings.
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Our Contribution
We led the experiential brand design for the American Express Clubhouse. This included developing the visual language used throughout the space, spanning wall graphics, menus, signage, and LED and TV content. Working from a blank canvas, we defined how the American Express brand would live within the environment, creating a cohesive and premium experience across all touchpoints.
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3D Fly-through rendering of the space to present floor layout, furniture and design elements.
The Process
Using CAD drawings as a base, we recreated the space in Unreal Engine to allow the client to experience the environment before it was built. Real-time fly-throughs were used to present floor plans, furniture layouts, and the proposed design language, supporting alignment and decision-making ahead of production. These visuals were then used by the production team to inform the final build.
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