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AMEX CLUBHOUSE
Brighton & Hove Albion were looking to create a hospitality space outside of their stadium. The space is designed to be a spot for fans to come for a drink and food ahead of their home matches.
Long-term title partner of the club, American Express, would have rights to the top floor, which included full interior design and programming.
We worked with American Express to create a seaside-inspired hangout that fans would make their new regular.
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unrivalled
pre-turnstile
and post-match
experience
Brighton being a coastal town, we wanted to create a space that felt organic and familiar to fans. Deep blues and whites make up the colour palette and are synonymous with both Brighton football club and American Express.
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3D_RENDER
AMEX_CLUBHOUSE
cinema_4d
redshift_renderer
We created 3D renders of the space that take our concept to a third dimension. This is where we focus on interior design, consumer journey and floor plan.
NEW MATCH DAY
TRADITIONS
The space is designed to make fans feel at home. Surrounded by other fans, we wanted a strong sense of community to come through.
Match day programming would include live music, pub-style quizzes and of course food and drink.
