Taste of Asia
July 2025
Client
Etihad
Date
July 2025
Service
3D Design
Agency
Creative Artists Agency
About the Project
Taste of Asia was a live experiential activation created to raise awareness of Etihad’s new Asia destinations. The concept brought six location-specific food stalls to the Etihad Stadium, using food as a way to immerse fans in the culture of each destination. The activation ran outside the stadium across three Manchester City home games, delivering a premium pre-match experience aligned with Etihad’s brand.
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Our Contribution
Working within an established creative concept, the studio led the visual development of the activation. The food stall structure was designed and built entirely in 3D, defining the layout, scale, and overall aesthetic. The visuals translated the idea into a clear, premium system that could be confidently shared with stakeholders and production teams ahead of build.
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The Process
The process began with a clay 3D model to establish form and proportions for early client approval. Once signed off, materials and textures were developed in line with Etihad’s brand guidelines. Visuals were refined collaboratively with the client before final artwork was delivered directly to the production team to support fabrication and on-site build.
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