OKX x McLaren Livery Key Visuals

About the Project

Each year, as part of OKX’s partnership with McLaren, OKX have the opportunity to design the livery for the McLaren F1 car. For 2025, the heritage-inspired livery was set to appear at both the Monaco and Spanish Grands Prix. OKX enlisted us to create the key visual announcing the new design, to be used across social launch content and press materials.

Our Contribution

We collaborated with a wider creative team to conceptualise and shape the Riviera-inspired direction for the visuals. From there, we built the entire scene from scratch in 3D, allowing us to showcase the unreleased car ahead of launch. Development included set design, lighting, and full render production. The final deliverables included six angles across four aspect ratios, tailored for social channels, media outlets, and press release distribution.

The Process

Working in 3D software we trailed many different scene factors such as time of day, background settings and props. Working closely with both OKX and McLaren to ensure the storytelling is on point.