BAILEY - RB Experience App

VIP Garage App

2023

UI Design

Red Bull Racing

An interactive iPad app used by VIP spectators in the Red Bull Racing F1 Garage.

Oracle Red Bull Racing, one of the top teams in Formula 1, is introducing a new app for the beginning of the 2023 season.

An app, which will be available on iPads within the Oracle Red Bull Racing garage on Formula 1 race weekends, is specifically designed to provide guests with in-depth information about the team's cars, drivers, and key staff. The app will offer guests a unique opportunity to explore the team's inner workings and learn more about the technology behind the car. The app's main goal is to enhance the VIP experience by providing guests with a deeper understanding of the sport and the Oracle Red Bull Racing team.

The app is poised to be an integral part of the team's overall strategy for engaging with fans and providing a unique, personalised experience for VIP guests.

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Meet The Team

The "Meet The Team" section of the app provides guests with a comprehensive look at the team's key staff, including the drivers. The section contains detailed biographies, offering a fascinating insight into the personal and professional backgrounds of each team member. From the drivers to the technical staff, guests can learn about the people who make Oracle Red Bull Racing the most successful team of recent times. This section offers an engaging and personalised experience, highlighting the team's culture and values while showcasing some of the individuals behind the team's success.

TECH SPECS

The app's "Tech Specs" section offers guests an immersive experience that provides insight into the intricacies of the team's Formula 1 car. With a 3D rotating model on display, guests can gain a deeper understanding of how the car works and discover the innovative techniques used by Oracle Red Bull Racing to stay ahead of the competition.

CITY INTROS

The "City Intro" section is a helpful resource for guests traveling to a Formula 1 race. This section provides travel-guide style information about the location of the race, including insider tips and recommendations for local attractions.

Guests can learn about the best places to stay, eat, and explore in the city, getting a deeper understanding of the local culture and atmosphere.

Whether it's discovering the best local cuisine or exploring the city's hidden gems, the "City Intro" section offers valuable insights and recommendations to help guests make the most of their Formula 1 race experience.

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