Hi! I'm Bailey, born in Cape Town, South Africa, and raised in Kent, England. I love my sport, particularly playing and watching football. Music also plays a big part of my life going to gigs whenever I can- Sam Fender and Foals being two of my favourite musicians/bands.

Graphic Design has always been a passion of mine since my early teens. Began through gaming, primarily designing social media brand assets for my friend's "clan". My love for design then led me to 2D/3D motion graphics and other aspects of the design industry.


I began my design journey as a freelancer; working for a variety of different companies with both large and small reputations in a variety of different industries. This period allowed me to expand my experience in many different areas, such as digital content, advertising and live graphics.

After freelancing for a few years, Formula 1 offered me a role within their Commercial Media department where I worked for over 5 years. My love for sport and entertainment attracted me to this position which grew significantly to a Senior role leading a team of designers. My team and I focused on bringing sponsorship/marketing to life through trackside activations.

Following my move to London, I joined a design agency called Shoot The Moon. This agency focuses on premium and luxury design with high-end clients all around the world; Red Bull Racing, UFC, Diageo, NEOM and Tottenham Hotspur to name a few. I quickly became the lead designer of the Red Bull Racing account, handling all communications and spearheading large projects.

My journey then took me to Central London working for one of the largest Sports, Entertainment and Music agencies in the world: Wasserman. I joined as a Senior Designer with the role of managing and mentoring other designers while working for some of the world's largest brands such as Microsoft, BMW, UEFA, and Lego.